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Chamber of Commerce Luncheon
March 4th, 12 Noon
Speaker: Frank Catalano, Principal, Intrinsic Strategy
“Marketing Into A Recovery
– Marketing Myths and How to Work Through Them”
In speaking to the Bellevue Chamber of Commerce, Frank Catalano explained why "having a marketing strategy - which is the core component of any business strategy - can be as simple as taking the time and thought to understand the four "C's":
Customers: Do you know who your customers are...?
Competitors: Who are your direct competitors...who are your invisible competitors...?
Core Competency: What are you and your company really really good at?
Course: As a result of all the above, what's your course?
“None of the above is brain surgery; it’s just a less buzzword-filled way of looking at the essentials of building a good marketing strategy.”
Frank Catalano is a business and marketing strategy consultant, author and veteran media commentator. As an executive-level, hands-on consultant he’s worked with companies from startup to global. His clients have included Apple Computer, McGraw-Hill, Rick Steves’ Europe Through the Back Door, the Toy Industry Association and many others. He has been a frequent media commentator on tech and marketing trend. A former broadcaster (KCPQ-TV and KING Seattle), he is the co-author of two of the “Dummies” marketing books.Frank has a blog at www.intrinsicstrategy.com and he tweets@FrankCatalano.
Date: March 4th, 2010
Place: Community Center at Mercer View
8236 SE 24th, Mercer Island,
Time: 12 Noon
11:45 Informal networking
Cost: $15 for members
$18 for non-members and members without a reservation
RSVP: Reservation deadline, March 2nd. RSVP via return e-mail or by phone, 206-232-3404
Please note: the Chamber bills for reservations made but not cancelled 24 hours before the event. |